Stuff Ltd (stuff.co.nz, previously Fairfax NZ)
Overview:
Stuff are New Zealand's largest digital media company with multiple online offers.
Bazzacam(Smartphone Video DIY) were contracted by Fairfax NZ to run 75 + workshops for print journalists between 2014 and 2018.
Over 500 journalists have been trained to produce 30 – 90 sec edited videos on and from their iphones/ipads.
Outcomes and endorsement:
The stories harvested from the video champions in the bureau’s have validated the training spend. The increase in digital literacy and exposure for their work has given journalists the confidence to use new tools to tell and embellish story.
Fairfax journalists in 2016/2017 voted our training and follow-up the best of the year.
Teambuilding was suggested by some bureau’s to be one of the unexpected outcomes.
Stuff are New Zealand's largest digital media company with multiple online offers.
Bazzacam(Smartphone Video DIY) were contracted by Fairfax NZ to run 75 + workshops for print journalists between 2014 and 2018.
Over 500 journalists have been trained to produce 30 – 90 sec edited videos on and from their iphones/ipads.
Outcomes and endorsement:
The stories harvested from the video champions in the bureau’s have validated the training spend. The increase in digital literacy and exposure for their work has given journalists the confidence to use new tools to tell and embellish story.
Fairfax journalists in 2016/2017 voted our training and follow-up the best of the year.
Teambuilding was suggested by some bureau’s to be one of the unexpected outcomes.
“Baz has been our provider for training journalists on how to use their iPhone's to shoot and edit videos for Stuff since March of 2014. We receive consistently positive feedback from editorial staff about Baz and his energetic and engaging training sessions. Baz is incredibly accommodating and goes out of his way to ensure that his training solutions work for and deliver against our business needs.“
Sonja Johnson (Organisational Development Manager) & Roshanna Ebbett (Organisational Development Business Partner), Stuff.co.nz
Sonja Johnson (Organisational Development Manager) & Roshanna Ebbett (Organisational Development Business Partner), Stuff.co.nz
How we got started ...
Phase 1 – Pilot programme:
March 2014 - We ran 4 x half day smartphone video DIY workshops with follow-up and mentoring for 40 core journalists from the Auckland Fairfax/stuff office. Outcomes assessed, deemed successful to proceed.
(One investigative journalist from this team won a national Canon media award shortly after for a story in Timor he had produced on his iphone 4S.)
November 2014 – We run similar 4 pack’s of tutorials, another in Auckland and one block each in Wellington and Christchurch – the offices of flagship print newspapers The Dominion Post and the Christchurch Press.
Fairfax rolls out 64 & 128gb iphones (6 and 6S) to 600 of it’s journalists.
Phase 2 – Building training resource:
2015 – Baz and Head of Digital NZ Asher Finlayson create tutorial videos for post-workshop.
Online/phone mentoring and helpdesk, and more workshops for core staff in Auckland, Wellington and Christchurch. Video champions in each news bureau identified, these mentored to assist coaching others.
Short intro vid to show workshop in action and hear endorsements from those doing or who have done the training.
Trial our 60 min and 24 hr film competitions, incentivized lunchtime and overnight activities, cash prizes and wine.
Video stories submitted and critiqued.
Phase 3 – Nationwide roadtrips to train all bureaus:
2016 – 3 week roadtrip, work-shopping journalists in all Fairfax bureaus,
Auckland to Invercargill. A mix of intro, refresher and advanced sessions.
2017 – 3 week roadtrip round same traps but with new tricks.
New devices, edit apps, 3rdpart audio and stabilization, publishing protocols.
Hands on facebook live training for breaking news events.
4 hr workshop format stretching to 5.
Science Media Centre
Overview:
The Science Media Centre are briefed with lifting communication savvy in the New Zealand science field. To this end they contracted us to run so far ten x on-campus workshops across New Zealand's universities for academics seeking to use video to communicate their and their students research and work.
Our brief: Help senior academics communicate their successes in post-doctoral research in New Zealand's field of science. Coach them to produce short credible edited video content on their phones and tablets. Our Average workshop size was 12 participants, with the Science Media Centre investing in a fully mentored training package with follow-up.
Each workshop came with a full months mentoring, involving film competitions, critiquing, help desk and one-on-one to ensure outcomes.
At the completion of all workshops we ran a group competition for all participants.
With significant publicity and bigger prize-money, we got a great uptake of credible entries, all able to be used to communicate the research New Zealand's top scientists are undertaking.
Outcomes and endorsement:
A high percentage of workshop participants are both creating their own video stories, shot and edited on their phones, and contributing credible footage to other editors.
Over 100 hundred associate professors and the like, are now trained in telling story using video.
"We have been so impressed with how much participants in these workshops gain over the course of just a few hours with Baz. The hands-on approach gets people shooting and editing videos straight away and builds their confidence enormously. They learn brilliant hacks and practical techniques for creating quality videos on their own smartphone. Having follow up support from Baz on-demand after the workshop finishes has proved a fantastic way to make sure they put their new skills to work. We've seen everything from crowdfunding campaigns to research projects publicised with videos as a direct result."
Dacia Herbulock Director, Science Media Centre NZ
The Science Media Centre are briefed with lifting communication savvy in the New Zealand science field. To this end they contracted us to run so far ten x on-campus workshops across New Zealand's universities for academics seeking to use video to communicate their and their students research and work.
Our brief: Help senior academics communicate their successes in post-doctoral research in New Zealand's field of science. Coach them to produce short credible edited video content on their phones and tablets. Our Average workshop size was 12 participants, with the Science Media Centre investing in a fully mentored training package with follow-up.
Each workshop came with a full months mentoring, involving film competitions, critiquing, help desk and one-on-one to ensure outcomes.
At the completion of all workshops we ran a group competition for all participants.
With significant publicity and bigger prize-money, we got a great uptake of credible entries, all able to be used to communicate the research New Zealand's top scientists are undertaking.
Outcomes and endorsement:
A high percentage of workshop participants are both creating their own video stories, shot and edited on their phones, and contributing credible footage to other editors.
Over 100 hundred associate professors and the like, are now trained in telling story using video.
"We have been so impressed with how much participants in these workshops gain over the course of just a few hours with Baz. The hands-on approach gets people shooting and editing videos straight away and builds their confidence enormously. They learn brilliant hacks and practical techniques for creating quality videos on their own smartphone. Having follow up support from Baz on-demand after the workshop finishes has proved a fantastic way to make sure they put their new skills to work. We've seen everything from crowdfunding campaigns to research projects publicised with videos as a direct result."
Dacia Herbulock Director, Science Media Centre NZ
Ministry of Business Innovation and Employment
Overview:
MBIE as a large entity with five thousand staff, prompted the engagement/communications team to bring together likely storytellers from across sectors, and help them create their own video stories using their devices.
Our brief: Run seven x half-day workshops with follow-up over 9 months, working with key players from across disciplines in the Ministry, assisting them to produce professional video work on their devices.
Outcomes:
A high percentage of workshop participants are both creating their own video stories, shot and edited on their phones, and contributing credible footage to professional video editors. 70 key people trained in an organization of thousands.
MBIE has embedded DIY video in it’s culture and actively incentivizes it’s people to take part in creating their story.
“A very valuable course for anyone in communications/marketing that wants (needs) to stay “up with the times.” Baz is engaging from start to finish, teaches probably a week’s worth of digital media in half a day, and ensures that time spent away from your desk is valued. I learnt a huge amount about making videos using just an iPhone, iMovie and Vimeo and was amazed with how far these free apps can get you.”
"They’re producing some awesome stuff already."
Comments from two workshop participants, MBIE (Ministry of Business, Innovation and Employment), Wellington NZ.`
MBIE as a large entity with five thousand staff, prompted the engagement/communications team to bring together likely storytellers from across sectors, and help them create their own video stories using their devices.
Our brief: Run seven x half-day workshops with follow-up over 9 months, working with key players from across disciplines in the Ministry, assisting them to produce professional video work on their devices.
Outcomes:
A high percentage of workshop participants are both creating their own video stories, shot and edited on their phones, and contributing credible footage to professional video editors. 70 key people trained in an organization of thousands.
MBIE has embedded DIY video in it’s culture and actively incentivizes it’s people to take part in creating their story.
“A very valuable course for anyone in communications/marketing that wants (needs) to stay “up with the times.” Baz is engaging from start to finish, teaches probably a week’s worth of digital media in half a day, and ensures that time spent away from your desk is valued. I learnt a huge amount about making videos using just an iPhone, iMovie and Vimeo and was amazed with how far these free apps can get you.”
"They’re producing some awesome stuff already."
Comments from two workshop participants, MBIE (Ministry of Business, Innovation and Employment), Wellington NZ.`
Waitemata District Health Board
Overview:
Waitemata DHB have 8,000 staff with numerous communication needs. Recent video communications have included patient stories, technology innovations, safety videos, CEO addresses, staff stories, and their intent is to have skilled storytellers within the organisation capturing and editing some of these on their own devices.
Our brief:
To run 2 x two workshops for variety of staff across sectors, averaging 10 participants per workshop.
Four workshops for 40 participants.
Team lead endorsement:
"The workshop and follow-up period proved incredibly helpful. Our team learnt so much and have gone on to create lots of video's usable to our organisation. " Dr Penny Andrew Clinical Lead for Quality, Waitemata DHB
Further feedback from workshop participants:
Thanks Baz it was just fantastic, and we will soon be putting these new skills to good use
Many thanks, Christine
Thank you Baz for a great session – I was showing off my new skills to friends on the weekend! Think it will be great for the projects I am working on now too. Thanks a lot, Olivia
Thank you SO much for such a useful, fun and informative training session – and you’ll be pleased to know that I’ve committed to filming a colleague soon, so I’ll be able to learn from my mistakes from last week!!!
Best wishes, Karen
Thank you Baz
Great learning afternoon
Toni
Thank you for the workshop. It was so valuable and enjoyable.
You have an amazing talent and you’re so good with people.
I learnt a lot – especially what you said at the very beginning: narration then visualisation!
Renee
A great session and heaps learnt. Many thanks.
Cheers, Gill
Thanks heaps Baz and to team for organising – it was excellent and I am sure will be very useful. I’d be keen on the follow up one too.
Cheers, Rosie
Thanks Baz for organizing this session – great session & easy to follow ;-)
Cheers, Charlie
Thank you Baz,it was really fun learning.
Cheers, Genevieve
Thanks Baz for the fun workshop! Really interesting and easy to understand J
Best regards, Arti
Waitemata DHB have 8,000 staff with numerous communication needs. Recent video communications have included patient stories, technology innovations, safety videos, CEO addresses, staff stories, and their intent is to have skilled storytellers within the organisation capturing and editing some of these on their own devices.
Our brief:
To run 2 x two workshops for variety of staff across sectors, averaging 10 participants per workshop.
Four workshops for 40 participants.
Team lead endorsement:
"The workshop and follow-up period proved incredibly helpful. Our team learnt so much and have gone on to create lots of video's usable to our organisation. " Dr Penny Andrew Clinical Lead for Quality, Waitemata DHB
Further feedback from workshop participants:
Thanks Baz it was just fantastic, and we will soon be putting these new skills to good use
Many thanks, Christine
Thank you Baz for a great session – I was showing off my new skills to friends on the weekend! Think it will be great for the projects I am working on now too. Thanks a lot, Olivia
Thank you SO much for such a useful, fun and informative training session – and you’ll be pleased to know that I’ve committed to filming a colleague soon, so I’ll be able to learn from my mistakes from last week!!!
Best wishes, Karen
Thank you Baz
Great learning afternoon
Toni
Thank you for the workshop. It was so valuable and enjoyable.
You have an amazing talent and you’re so good with people.
I learnt a lot – especially what you said at the very beginning: narration then visualisation!
Renee
A great session and heaps learnt. Many thanks.
Cheers, Gill
Thanks heaps Baz and to team for organising – it was excellent and I am sure will be very useful. I’d be keen on the follow up one too.
Cheers, Rosie
Thanks Baz for organizing this session – great session & easy to follow ;-)
Cheers, Charlie
Thank you Baz,it was really fun learning.
Cheers, Genevieve
Thanks Baz for the fun workshop! Really interesting and easy to understand J
Best regards, Arti
Auckland University of Technology
Overview:
The Auckland University of Technology (AUT) has 20,000 student’s and over 2,000 staff. The university is rich with story and communication needs - with a significant number of students coming from overseas, using video provides a window on and for their world.
And hundreds of other worlds that exist on campus.
Outcomes and endorsements:
Almost complete uptake of participants in the film fest, with a majority of entries displaying great production values. Months later we’re seeing growth in DIY video production, utilizing help desk and training resource well beyond the initial mentoring period of 1 mth. Useable credible video stories being produced for both internal and public release.
"Thank You! We had a blast and I’m certainly fired up about the possibilities”
Alison Sykora Head of Communications & Public Relations, Auckland University of Technology
“Woo! Excited to make more videos now I’ve had a taste!
Really enjoyed the workshop, thank you Baz. I went home and finished my video and even added a backing track. It’s surprisingly easy, and the whole process is lots of fun. My friends were surprised how professional the video looked. Thanks so much Baz for your awesome tuition, advice, and tips, both on the day and all your follow up advice and ideas! Highly recommend for anyone looking to create videos…”
Amanda Jeffs Social Media Manager, Auckland University of Technology
The Auckland University of Technology (AUT) has 20,000 student’s and over 2,000 staff. The university is rich with story and communication needs - with a significant number of students coming from overseas, using video provides a window on and for their world.
And hundreds of other worlds that exist on campus.
Outcomes and endorsements:
Almost complete uptake of participants in the film fest, with a majority of entries displaying great production values. Months later we’re seeing growth in DIY video production, utilizing help desk and training resource well beyond the initial mentoring period of 1 mth. Useable credible video stories being produced for both internal and public release.
"Thank You! We had a blast and I’m certainly fired up about the possibilities”
Alison Sykora Head of Communications & Public Relations, Auckland University of Technology
“Woo! Excited to make more videos now I’ve had a taste!
Really enjoyed the workshop, thank you Baz. I went home and finished my video and even added a backing track. It’s surprisingly easy, and the whole process is lots of fun. My friends were surprised how professional the video looked. Thanks so much Baz for your awesome tuition, advice, and tips, both on the day and all your follow up advice and ideas! Highly recommend for anyone looking to create videos…”
Amanda Jeffs Social Media Manager, Auckland University of Technology